How to structure and plan a local sustainability strategy in accordance with global guidelines?

Toyota Brazil wanted to align practices with headquarters guidelines and external references such as ISO 26000. The challenge: how to innovate within a sector that has taken a traditional philanthropic approach.

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Our Strategy

  • Understand the expectations of external stakeholders
     

  • Use the international reference ISO 26000 to convey basic concepts
     

  • Present benchmarking of best practices found in the sector
     

  • Work with pre-existing internal tools within the company

Methodologies and Tools

  • ISO 26000 due diligence mapping gaps and opportunities
     

  • Benchmarking
     

  • Difusion and engagement workshops
     

  • NEMAWASHI
     

  • Internal decision making and planning tools
     

  • Leadership approval

Our Impact

  • Rebalance of CSR positioning in the environmental and social pillars
     

  • Definition of a clear direction for the foundation
     

  • Redefinition of the communication strategy aimed for internal audiences, suppliers, dealerships, and customers

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