How to structure and plan a local sustainability strategy in accordance with global guidelines?
Toyota Brazil wanted to align practices with headquarters guidelines and external references such as ISO 26000. The challenge: how to innovate within a sector that has taken a traditional philanthropic approach.
Our Strategy
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Understand the expectations of external stakeholders
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Use the international reference ISO 26000 to convey basic concepts
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Present benchmarking of best practices found in the sector
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Work with pre-existing internal tools within the company
Methodologies and Tools
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ISO 26000 due diligence mapping gaps and opportunities
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Benchmarking
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Difusion and engagement workshops
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NEMAWASHI
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Internal decision making and planning tools
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Leadership approval
Our Impact
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Rebalance of CSR positioning in the environmental and social pillars
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Definition of a clear direction for the foundation
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Redefinition of the communication strategy aimed for internal audiences, suppliers, dealerships, and customers
